In the days of coronavirus, many small businesses had to shut down their storefronts. Businesses like hair and nail salons, retail shops, and many others were suddenly left without income. Some business owners found a solution in the form of gift cards.
By selling gift cards while their shops were closed, businesses were able to retain the support of their loyal customer base and make money. Customers could give them to their friends or save them for their own use in the future once the stores reopened. While this was only a stop-gap measure, there are many stores that may have closed without this clever solution.
In normal times, gift cards are an excellent way to bring in revenue without an immediate loss of inventory since they are paid up front and redeemed at a later date. Customers appreciate gift cards for their favorite places, and they can serve as a marketing tool if properly branded.
If you still don’t sell gift cards at your business or want to upgrade from the paper certificates you’re currently using, check out PayProTec West Coast’s gift card program and reach out to our professional team of experts. We can offer you a consultation on the types of gift cards available and recommend the best option for your business needs.